Confidence Meets Conscious

Join our community of conscious fashion lovers

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Handmade in Denmark

Our Mission

Fashion by O is about more than style – it’s about fashion with Power and Purpose

Join our conscious fashion community and support our mission to care for the planet. While nobody’s perfect, we are committed to doing our very best to create exceptional pieces for YOU, all while embracing our responsibility to the environment.

Sustainablity strategy

We are committed to reducing our carbon footprint and minimizing waste by using leftover fabrics, recycled materials, and responsibly sourced fabrics from certified suppliers. All our pieces are produced in small, locally crafted batches, proudly handmade in Denmark.

Sustainability guides every step of our process, from design to the final product.

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Labels that matter

Our labels are crafted from 100% organic cotton and printed with water-based colors. These thoughtful details reflect our commitment to mindful fashion and our dedication to caring for the planet. By choosing organic cotton, we reduce environmental impact and support ethical production practices – showing that small steps can lead to meaningful change.

From tag to plant

We’re elevating our commitment to the environment with biodegradable and plantable hangtags. Each tag, crafted from post-consumer waste paper to nurture our planet, is embedded with seeds and carefully assembled by hand. Instead of being discarded, these tags can be planted to grow into beautiful wildflowers.

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Style with power & purpose. Always.